NOW BOOKING · MAY 2026 · 2 AUDIT SLOTS 10 PUBLISHED ANALYSES 2 CASE STUDIES · NUTRISEED · PAWCART 1 DOWNLOADABLE AUDIT CHECKLIST · 40+ CHECKPOINTS DATA AUDITS · FROM £750 BASED · REMOTE EMEA NOW BOOKING · MAY 2026 · 2 AUDIT SLOTS 10 PUBLISHED ANALYSES 2 CASE STUDIES · NUTRISEED · PAWCART 1 DOWNLOADABLE AUDIT CHECKLIST · 40+ CHECKPOINTS DATA AUDITS · FROM £750 BASED · REMOTE EMEA
BaP Data Data Consultancy Agency · EMEA

Get one revenue number your whole team can trust.

We audit your broken attribution, rebuild the tracking underneath it, and hand you a dashboard your team can run without us. One number your finance lead and your media buyer both agree on.

→ See our work Book a call ↗
Available · 2 audit slots · May 2026

Who We work with.

ICP · 01 · PRIMARY£500K–£5M

Subscription brands whose LTV is a guess.

Recharge and Shopify never agree, and renewals credit last year's campaign. No cohort curve you'd put in front of a lender.

StackShopify + Recharge / Skio
What breaks firstRenewal attribution
Door openerPublic cohort teardown
Typical fee£2K – £8K
ICP · 02£500K–£5M

Apparel brands optimising on orders placed, not kept.

A large share of what you ship comes back, and none of it reaches your ad account before campaigns get ranked.

StackShopify + Loop / Returnly
What breaks firstReturns-adjusted margin
Door openerReturns leak audit
Typical fee£2.5K – £9K
ICP · 03£1M–£10M

High-ticket brands with a 60-day sale and a 7-day window.

Your customer takes two months to decide, and the window closes weeks before the money lands.

StackShopify + phone / showroom orders
What breaks firstAttribution window mismatch
Door openerWindow & offline-order analysis
Typical fee£3K – £12K

// Engagement shape · E-commerce

Six weeks from three numbers to one you can act on.

Most brands we speak to are not short of data. They have too much of it, from systems that disagree. Shopify reports one revenue figure, GA4 reports another, ad manager reports a third, and budget gets moved on whichever tab happened to be open.

3.5 hrs // Total time asked of you · across six weeks

    Time from you
    What ships
    Who runs it

    // How we work

    Fixed scope, fixed fee, and the work is yours.

    Analytics engagements go wrong in predictable ways. The scope drifts, the invoice grows, and at the end the consultant walks away holding the only copy of how any of it works.

    So we structure against all three. Every term below exists because we have watched it save a client from the version of this project that doesn't end well.

    → Book a 30-min call

    • Fixed fee, agreed first

      The number is set before any work starts. No hourly creep, no scope surprises at week four.

    • 50 / 50 payment

      Half up front, half when the report lands. Our incentive is to deliver, not to bill.

    • The report is yours regardless

      If your tracking turns out to be in decent shape, you own a document that says so and we'll say it plainly on the debrief call. We'd rather tell you that than sell you a rebuild you don't need.

    • Published case rate

      Where you're willing to let us publish the findings, anonymised if you prefer, the audit is discounted. Straightforward trade, and you approve every word before it goes live.

    • Insured, read-only, no lock-in

      Professional indemnity cover throughout. Read-only access during the audit, nothing changed in your store without written sign-off, and everything built sits in your accounts, not ours.

    Four engagement shapes.

    Every engagement ships with a written report, a debrief call, and a single number: what did this buy you? Most clients move Audit → Setup → Retainer.

    01
    Data AuditDiagnostic · 5–7 days
    Forensic look at tracking, attribution and data quality. 10–20 page report with prioritised issues and estimated revenue impact, plus a 1-hour debrief.
    £750 – £1,800
    FIXED FEE ↗
     02
    Analytics SetupImplementation · 2–4 weeks
    GA4, conversion tracking and attribution configured properly. Looker Studio or Metabase dashboard, documented, with a 30-day support window.
    £2,000 – £5,000
    50 / 50 PAYMENT ↗
     03
    Margin & Cohort ModelBoard-ready · 2–3 weeks
    Contribution margin by channel, campaign and SKU, calculated after returns, discounts, shipping and fees. Cohort LTV and payback period on net revenue, not gross. The numbers a lender or an investor will actually accept.
    £2,500 – £6,000
    50 / 50 PAYMENT ↗
     04
    Retained AnalyticsOngoing · monthly
    Monthly performance report, anomaly flagging, strategy call, Slack/email access. The analyst seat your team needed without the hire.
    £800 – £1,500/mo
    ROLLING ↗
    06 — THE STACK

    The tools we actually build on.

    Tool-agnostic. We recommend what fits your stack and your budget — never what we resell. Everything runs in your accounts, owned by you.

    GTM Server-Side Meta CAPI Shopify GA4 BigQuery Postgres dbt Python Fivetran Airbyte n8n Metabase Looker Studio Notion Loom Slack

    A word from our founder:

    Jimmy Okoth
    BaP Data CEO, BaP Data. · 2026

    "I started BaPData because most data hires sell dashboards and walk away from the pipeline that feeds them. I do the opposite, I own the plumbing so the numbers stay true, then explain them in language your board can actually read."

    Most dashboards are decorative; ours are built to run your business.

    We take on 8–10 clients a year. You work directly with us.

    Jimmy Okoth Book a demo with Jimmy friendly tour, not a sales pitch

    Audits in public.

    W/01
    NutriSeed audit

    NutriSeed — public-source data audit

    D2C · UK nutrition brand
    PUBLIC AUDIT · VERIFIABLE
    6 issuesTLS · privacy · attribution · reviews
    Read audit ↗     W/02
    Platform ROAS vs MER analysis

    Platform ROAS vs MER — the number that matters

    Research · e-commerce paid media reconciliation
    PUBLISHED · JUL 2026
    1.06xover-claimed · summed vs. real blended ROAS
    Read piece ↗
    Free · 40+ checkpoints · Link emailed to you

    The audit checklist we run on every engagement.

    Tracking, attribution, reporting infrastructure, data quality. The same framework we ran on NutriSeed and PawCart. Drop your email and the link lands in your inbox.

    No newsletter spam · Link in your inbox · Unsubscribe anywhere
    BaP DataV.2.1 · 2026

    The Data Audit Checklist

    // 40+ checkpoints across 4 domains
    TRACKING · GA4 + GTM + server-side
    ATTRIBUTION · UTMs, first/last-touch
    REPORTING · single source of truth
    QUALITY · reconciliation + decay
    COMPLIANCE · GDPR + consent

    Field notes.

    All 10 pieces ↗
    N°01 · E-commerce12 MIN

    5 revenue leaks hiding in your e-commerce data

    The three leaks every Shopify store has, why finance keeps missing them, and the SQL I use to surface each.

    Read piece ↗
    N°02 · SaaS08 MIN

    The dashboard your SaaS board actually needs

    Nine numbers. One page. What to cut, what to keep, and the chart investors already wish you had.

    Read piece ↗
    N°03 · Pricing14 MIN

    The actuarial approach to e-commerce pricing

    Why insurers and pet-food brands have more in common than you think — and what that unlocks for your margin.

    Read piece ↗
    Next availability · May 2026 · 2 slots

    Stop guessing.
    Start with numbers.

    Your data already knows where the money is. The job is getting it into a form you can act on by Tuesday. Book a 30-minute discovery call — if it's not a fit, I'll tell you.

    → Book a 30-min call

    // Tweaks