NOW BOOKING · MAY 2026 · 2 AUDIT SLOTS 7 PUBLISHED ANALYSES 2 CASE STUDIES · NUTRISEED · PAWCART 1 DOWNLOADABLE AUDIT CHECKLIST · 40+ CHECKPOINTS DATA AUDITS · FROM £750 BASED · REMOTE EMEA NOW BOOKING · MAY 2026 · 2 AUDIT SLOTS 7 PUBLISHED ANALYSES 2 CASE STUDIES · NUTRISEED · PAWCART 1 DOWNLOADABLE AUDIT CHECKLIST · 40+ CHECKPOINTS DATA AUDITS · FROM £750 BASED · REMOTE EMEA

BaP Data Data Consultancy Agency · EMEA

Independent Data Consultancy Agency · EMEA · DTC e-commerce · SaaS · SMEs

We find the revenue your
data is hiding.

An actuary-led team embedded in your P&L. We audit broken attribution, rebuild dashboards your team actually trusts, and implement the SaaS metrics your board keeps asking for — analyst-level rigour delivered through a scalable agency model, without the inefficiencies of traditional firms.

→ See our work Book a call ↗

Available · 2 audit slots · May 2026

01Published analyses

Long-form pieces · sourced with primary benchmarks

02Case studies live

NutriSeed public audit · PawCart engagement model

03Audit checklist

40+

Checkpoints across tracking, attribution, reporting

04NutriSeed findings

£20–40K

Untracked review signal identified from public data alone

Small stack. Heavy lifting.

// Tools We Actually Use The foundation behind every project. We use GA4 to get e-commerce tracking right, and dbt with a data warehouse to build clean, reliable data for SaaS teams and boards. We follow clear data models, document everything, and make sure your team can use it without us.

GA4 · GTM

SQL · Postgres

Python · pandas

dbt · Snowflake

Shopify · Meta Ads

Looker Studio

Tableau · Metabase

n8n · Zapier

Claude / GPT API

Git · GH Actions

Who We work with.

Three shapes of client. We're most effective when your data is already generating somewhere. The job is making it tell the truth and then making it useful. If you're pre-revenue or pre-tracking, you're better off with a tool vendor first.

ICP · 01 · PRIMARY£500K–£5M

DTC e-commerce brands drowning in broken attribution.

You're spending £10K–£50K/mo on Meta and Google. GA4 says one thing, Shopify says another, ad manager says a third. Every month you move budget on gut feel.

PlatformShopify · Woo

Team size2–8 people

Door openerPublic audit

Typical fee£2K – £8K

ICP · 02£500K–£3M ARR

SaaS at seed/Series A with a board deck problem.

Board meeting in two weeks. You've calculated MRR three ways and got three numbers. Nobody's ever properly worked out CAC payback. This should not be stressful.

StageRecently raised

Team size5–20 people

Door openerSaaS metrics piece

Typical fee£3K – £12K

ICP · 03£1M–£5M rev

SMEs still flying the business on spreadsheets.

Monthly reporting takes 2–3 days and you're never sure the numbers are right. Cash flow surprises you. One dashboard you can check in ten minutes is the whole goal.

SectorServices · Ops

Team size5–30 people

Door openerAccountant referral

Typical fee£2K – £6K

Featured engagement model · PawCart · DTC pet brand

03·2026 — FIVE-WEEK SCOPE

Mapped £280K of recoverable revenue across three attribution failure points.

A mid-market e-commerce brand couldn't reconcile Shopify, GA4 and Meta. We rebuilt the revenue model from raw events, priced three leaks nobody had quantified, and shipped a 6-week delivery roadmap with the numbers attached.

⚑ Simulated engagement · methodology, frameworks and analysis reflect real consulting practice

Read the full teardown ↗

Recoverable revenue · mapped

£280K ▲ priced

Week5wkQTR

WK1WK2WK3WK4WK5WK6

Attribution leak

£104K

Abandoned cart

£118K

Review signal

£58K

Four engagement shapes.

Three tiers plus a SaaS-specific build. Pick the closest one — we'll scope the exact fit on a 30-minute discovery call.

Every engagement ships with a written report, a debrief call, and a single number: what did this buy you? Most clients move Audit → Setup → Retainer.

Data AuditDiagnostic · 5–7 days

Forensic look at tracking, attribution and data quality. 10–20 page report with prioritised issues and estimated revenue impact, plus a 1-hour debrief.

£750 – £1,800

FIXED FEE ↗

Analytics SetupImplementation · 2–4 weeks

GA4, conversion tracking and attribution configured properly. Looker Studio or Metabase dashboard, documented, with a 30-day support window.

£2,000 – £5,000

50 / 50 PAYMENT ↗

SaaS Metrics FrameworkBoard-ready · 2–3 weeks

Single source of truth for MRR, NRR, churn, CAC, LTV, burn multiple, Rule of 40. Investor-proof. Board deck template included.

£2,500 – £6,000

50 / 50 PAYMENT ↗

Retained AnalyticsOngoing · monthly

Monthly performance report, anomaly flagging, strategy call, Slack/email access. The analyst seat your team needed without the hire.

£800 – £1,500/mo

ROLLING ↗

An actuary who stopped pricing insurance.

BaP Data CEO, BaP Data. · 2026

Led by an actuary, we excel at translating complex risks into clear, actionable numbers. This expertise makes us inherently wary of dashboards that prioritize aesthetics over tangible decision-making utility.

With Jimmy's four years of writing for SMEs, we understand what truly resonates with customers. Our reports blend accurate data with practical insights, empowering busy operators to act swiftly and effectively.

Most dashboards are decorative; ours are robust tools designed to run your business.

We deliberately limit our client base to 8–10 annually, ensuring high focus and direct engagement. You work directly with our experts, guaranteeing seamless support without handoffs or layers.

Selected work.

Client work is confidential by default. The pieces below are either public-source audits (no client relationship) or clearly flagged simulated engagements; the methods are the ones we ship in production.

W/01

Free · 40+ checkpoints · Link emailed to you

The audit checklist we use on every engagement.

Tracking, attribution, reporting infrastructure, data quality. The same framework we ran on NutriSeed and PawCart. Pick your checklist, drop your email — the link lands in your inbox.

No newsletter spam · Link in your inbox · Unsubscribe anywhere

BaP DataV.2.1 · 2026

The Data Audit Checklist

                // 40+ checkpoints across 4 domains
              

TRACKING · GA4 + GTM + server-side

ATTRIBUTION · UTMs, first/last-touch

REPORTING · single source of truth

QUALITY · reconciliation + decay

COMPLIANCE · GDPR + consent

Field notes.

All 07 pieces ↗

N°01 · E-commerce12 MIN

5 revenue leaks hiding in your e-commerce data

The three leaks every Shopify store has, why finance keeps missing them, and the SQL I use to surface each.

Read piece ↗

N°02 · SaaS08 MIN

The dashboard your SaaS board actually needs

Nine numbers. One page. What to cut, what to keep, and the chart investors already wish you had.

Read piece ↗

N°03 · Pricing14 MIN

The actuarial approach to e-commerce pricing

Why insurers and pet-food brands have more in common than you think — and what that unlocks for your margin.

Read piece ↗

Next availability · May 2026 · 2 slots

Stop guessing.
Start with numbers.

Your data already knows where the money is. The job is getting it into a form you can act on by Tuesday. Book a 30-minute discovery call — if it's not a fit, I'll tell you.

→ Book a 30-min call

// Tweaks

Accent

Dark mode

Ticker

We find the revenue your data is hiding.

Small stack. Heavy lifting.

Who We work with.

DTC e-commerce brands drowning in broken attribution.

SaaS at seed/Series A with a board deck problem.

SMEs still flying the business on spreadsheets.

Mapped £280K of recoverable revenue across three attribution failure points.

Four engagement shapes.

An actuary who stopped pricing insurance.

Selected work.

NutriSeed — public-source data audit

PawCart — engagement model

SaaS board metrics — reference framework

The audit checklist we use on every engagement.

The Data Audit Checklist

Field notes.

5 revenue leaks hiding in your e-commerce data

The dashboard your SaaS board actually needs

The actuarial approach to e-commerce pricing

Stop guessing.Start with numbers.

// Tweaks

We find the revenue your
data is hiding.

Stop guessing.
Start with numbers.